Topic: Community-Based Marketing

Community-Based Marketing Articles

Clean-Energy Aggregation Opens States’ Imaginations

By January 2016, New York’s Westchester County will procure clean energy for around 75,000 of its residents, according to Glenn Weinberg, manager of special projects at Joule Assets. Over 15 municipalities are banding together to aggregate their demand for cleaner power sources and lower their energy bills through competitive bidding. This demonstration project is the first implementation of community choice aggregation (CCA) in the state and will serve as a model for local energy control in New York’s Reforming the Energy Vision initiative.

The Science of Acceleration: Reflections on Solar Marketing

This blog post, which describes a joint research project involving Yale University, was originally published on the website of Yale Center for Business and the Environment. On April 15, students and professors from Duke University and Yale University met with executives from SmartPower and the Connecticut Green Bank. We gathered around a very large table in the basement of Kroon Hall at Yale University. This was the final meeting of a five-year campaign – the Solar Energy Education and Diffusion Study (SEEDS) , a Department of Energy-funded research program. Since 2010, 58 Connecticut towns have participated in five rounds of...

Three Strategies for Low-Income Solar Programs

The phrase ‘low-income’ rarely appears in solar energy press coverage in the United States. But some enterprising organizations have set their sights on expanding the market for residential solar photovoltaics to include low-to-moderate-income communities. Three approaches – group discount programs, affordable leases, and community solar installations – are making solar power available to these communities in some states.