Topic: Community-Based Marketing

Community-Based Marketing Articles

Hartford CT

Connecticut Is Changing the State of Clean Energy Innovation - An Op-Ed by Stuart DeCew

At the Yale Center for Business and the Environment, we constantly scan the horizon for transformative solutions in clean energy markets and finance. And as far and as wide as we look, we are drawn back to study the remarkable work across our home state of Connecticut.
Kelly Bragg

West Virginia's Community Solar Ideas Take Root

Solar power is starting to take root in West Virginia at a community level, said Kelly Bragg, energy development specialist with the West Virginia Office of Energy. In this interview, she also said energy efficiency remains a low priority due to the affordable cost of electricity.

Owning the Benefits of Affordable Solar+Storage - An Op-Ed from Clean Energy Group

Now that installations of solar PV coupled with battery storage (solar+storage) are becoming more common in commercial markets, it is important that disadvantaged communities not be left behind. One of the reasons for this lag in market uptake of clean energy in low- and moderate-income communities is a persistent financing gap.

NAACP Clean Energy Policy Advocates Speak up

During the solar policy debates that have happened in the United States over the past several years, many conversations about what low-income utility customers want have taken place without the National Association for the Advancement of Colored People (NAACP) being in the room. But now that the organization has published its 2017 report “Just Energy Policies: Model Energy Policies Guide,” it’s clear that the views of its constituents have been misrepresented in these meetings.
Woman with solar lamp in India

New Customers for Microfinance Can Accelerate Off-Grid Solar

The growth of the off-grid solar appliance market hints at untapped opportunities for investors to support energy access goals. According to the Global Off-Grid Lighting Association, in the first half of 2017, over 3.5 million such products were sold globally, yielding nearly $100 million in sales. Over 8 million products were sold in 2016. These figures represent impressive headway toward providing modern energy services to the poorest members of global society.
Solar panels

Low-Income Solar Policy Guide Shows Work Is Needed

The residential solar market has heated up in the United States during the past few years. Although its fortunes have fluctuated, it has seen dramatic improvements. The same cannot be said for the low-income solar market, which is just beginning to thaw. According to the Low-Income Solar Policy Guide developed by the nonprofits Grid Alternatives, Center for Social Inclusion, and Vote Solar, there is a key set of structures that needs to be put in place at the government level to set the ground rules for a profitable market. The frameworks depend on the state policy environment.

Clean Energy's Role in Recession Recovery

Although clean energy may not take center stage as the star employment generator in the Great Recession recovery, it plays an important supporting role, according to Jim Barrett, chief economist at American Council for an Energy-Efficient Economy. This goes above and beyond the economic benefits of climate protection reported by the United States Environmental Protection Agency.

US Legislators Will Consider Green Banks

The presidential election of Donald Trump complicates the potential of the United States Green Bank Act (H.R. 5802, S. 3382). The act, sponsored by Senator Chris Murphy (D-CT) and Representative and Senator-Elect Chris Van Hollen (D-MD), is intended to offer additional financial structures to deploy clean energy and energy efficiency across the nation in the face of climate change.

Clean-Energy Aggregation Opens States’ Imaginations

By January 2016, New York’s Westchester County will procure clean energy for around 75,000 of its residents, according to Glenn Weinberg, manager of special projects at Joule Assets. Over 15 municipalities are banding together to aggregate their demand for cleaner power sources and lower their energy bills through competitive bidding. This demonstration project is the first implementation of community choice aggregation (CCA) in the state and will serve as a model for local energy control in New York’s Reforming the Energy Vision initiative.

The Science of Acceleration: Reflections on Solar Marketing

This blog post, which describes a joint research project involving Yale University, was originally published on the website of Yale Center for Business and the Environment. On April 15, students and professors from Duke University and Yale University met with executives from SmartPower and the Connecticut Green Bank. We gathered around a very large table in the basement of Kroon Hall at Yale University. This was the final meeting of a five-year campaign – the Solar Energy Education and Diffusion Study (SEEDS) , a Department of Energy-funded research program. Since 2010, 58 Connecticut towns have participated in five rounds of...